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Our Philosophy

jot.I was born from two decisive moments. One where I had an idea, to create the bags you see on this website. The other and what I think is perhaps just as important as the tangible product, was the dream to create a company where its sole purpose was to do good and if I can, bring a smile to someone's face each day.


So our philosophy is simple, to make a positive difference to the physical world in which we live and along the way to do our best to bring a little sunshine into the lives of others.


Put these principals together and you have the base of all things jot.I; to create a lasting legacy that just might help to influence and inspire others to ensure the world in which we live and the world in which our children continue after us, is better than it is now.